Barber, dog groomer, plumber, massage therapist, tutor, photographer, bookkeeper — whatever it says on your van or your window, I build a website that captures enquiries around the clock, plus an AI assistant that answers them for you. From £450. You see it live, working, before you spend a penny.
Start with just the website. Add any of the AI assistants whenever you're ready — never all at once.
from £450 + £20/mo
Move the sliders to match your business — see what a booking assistant could be worth.
Rough estimate based on the figures above — every business is different, this is just to give you a feel for the numbers.
You see the real thing before you pay a penny.
I look at what you offer and put together a working demo of your site — for real, not a mock-up.
You get a link to your actual site and try it out. If it's not right, we fix it. Only then do you decide.
Once you're happy, it goes live on your domain — wired into your booking system, or sending enquiries straight to you if you don't have one.
A growing line of assistants for your business. They're all live below, so have a play. The demos run on a made-up massage studio because they need some business to talk about — yours would run on yours. Want proof? The last one, Reply drafter, runs on whatever business you type in.
An example of what a booking exchange looks like. Try the real thing below ↓
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
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⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
For anyone who lands on your site knowing they need something but not which thing. Two quick questions and it points them at the right service — yours, whatever they are.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
Asks every customer how it went at just the right moment, invites them to leave a review, and flags anyone who wasn’t happy so you can follow up first — so your good reputation builds itself.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
Sends a warm reminder before each job or appointment so wobbles become freed slots instead of no-shows — and gently wins back anyone who cancels, so fewer hours are quietly lost.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
Paste any review and get an on-brand public reply in seconds — warm on the good ones, and calm and gracious on the awkward negative ones, so every reply protects your reputation.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
A light widget for a single service page — answers the practical "before you book" and "is this for me?" questions from your own FAQs, and knows to send anything it shouldn't answer straight to you.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
Reads a new customer's answers before you see them and hands you a quick brief — what they want, a plain summary, and anything worth checking first — so you turn up already knowing the job.
⚠️ "Willow Lane Massage" is a fictional business used only for this demo.
Pick a topic and platform, and generate 3 sample captions in the business’s voice.
Answering enquiries is the job you do every day and never enjoy. Describe your business once and this drafts the reply in your voice — and it only uses what you actually told it, so it never invents a price. Anything it doesn't know comes back as a blank for you to fill, not a guess.
Reminders before, and warm win-backs after — so an empty slot doesn't stay empty.
A friendly nudge goes out before the appointment, cutting down no-shows before they happen.
If someone cancels or doesn't confirm, the assistant knows straight away, no manual checking needed.
An on-brand message goes out asking if they'd like to rebook — no hard sell, just an easy way back in.
The gap gets picked up instead of sitting empty on the calendar.
Plain outcomes, not features.
Catch enquiries while your hands are full. Mid-job, mid-appointment, up a ladder — the assistant answers the questions you'd otherwise miss, and books people in.
Look credible when people Google you. A tidy, professional site that loads fast and reads well builds trust before they ever message you.
Stop losing bookings to a slow inbox. People decide quickly. A reply in the moment is the difference between a booking and a missed one.
Spend less time on admin. Updates, hosting and the fiddly bits are handled, so you can get on with the actual work.
A client site, and a few concept builds — the kind of thing I put together before we ever talk money. The concepts are shown with the business details swapped out, because those businesses haven't agreed to be named.
Ruth had just qualified as a Complementary Therapist and Reflexologist and needed a way for clients to find her and book a treatment — without wrestling with booking platforms herself.
A calm, one-page website with Square booking built in, plus hosting and go-live handled end to end.
Live within a week. Her first online booking came one day after launch — and now clients can book any time, even while Ruth's asleep or mid-treatment with someone else.
Sara from Spark Lab got in touch with me in just the right moment! … Sara got my website up and running within a week and I got my first online booking one day after it launched. … It looks beautiful and my client said it was very easy to book. I can highly recommend Spark Lab and working with Sara.
A calm one-page site for a Norwich reflexologist, with Square booking built in, hosting and go-live handled end to end.
View live site
Quiet and clinical, built to answer the two things people ring up to ask: are you open, and can I get seen. Live opening hours, one tap to call.
Open the concept
Warmer and more confident, for a treatment list long enough to confuse people. Booking and directions sit above the fold on a phone.
Open the concept
Editorial and a bit bolder, for a business that sells on how it looks — with salon and mobile treated as two different front doors.
Open the conceptBe one of the first businesses featured here. Get in touch and let's build your demo.
Pick the assistants that fit how you work. Each plan is monthly, and you can move up as you grow.
£97/month
The essentials that answer customers while you work: a booking assistant to take enquiries, a service matcher to point people to the right service, and an FAQ answerer for the questions you get every day.
Get started£197/month
Everything in Foundations, plus the assistants that protect and grow your reputation: a no-show saver, a review collector to gather 5-star reviews, and a review responder to reply to every one.
Get started£397/month
All eight assistants, working together. Adds an intake summariser to prep you for every new customer, and a content helper that writes your social posts, so the whole business runs with far less admin.
Get startedThe things people usually ask first.
Not at all. You don't touch any of the technical side — I handle the building, hosting and updates. You just tell me about your work.
I do, as part of the care plan. It stays online, secure and up to date without you having to think about it.
Yes. If you already have a domain, we use it. And if you've got a booking system you like — Square, Fresha, Calendly, whatever you've set up — the site wires straight into it. You keep your tools, and your bookings keep landing where they always have.
That's completely fine, and more common than you'd think. The site sends enquiries straight to wherever you actually read them — your inbox, WhatsApp or your phone — which is all a lot of businesses ever need. If you decide you want proper online booking later, we can add it then.
The assistants come in three monthly plans. Foundations is £97/month and covers the booking assistant, service matcher and FAQ answerer. Momentum is £197/month and adds the no-show saver, review collector and review responder. Full Team is £397/month and includes all eight assistants, adding the intake summariser and content helper. There's nothing else to pay or manage on your end — see the plans.
Usually a week or two from our first chat to going live — sometimes faster. You'll see a working demo early on, so there are no surprises.
Tell me a little about what you do and I'll put together a working demo of your site — free to look at, no obligation. I'm based in Norwich and work with businesses wherever you are.
or email support@wearesparklab.com